Responsive web design is approximately that suggests that design and development should return to the customer's behavior and medium based on screen size, platform. Responsive web design is building a website satisfactorily to work on each and every device and every screen size, no matter how big or small, mobile or desktop. Responsive web design is focused in providing an impulsive and satisfying user experience for everyone anyhow of the device they use to access your website. Responsive web design helps the website to automatically control to accommodate for screen resolution, display size and operating system proficiency . As you change from your laptop to your iPad, the website should also change and look extreme whatever the device. It means that the website should automatically respond to the display and observing preferences. Responsive web design makes a system for a single site to react to the capacity of a customer's device- by one URL and Content origin. A responsive web design has flexible layout which accommodate according to screen size. It endeavor an advance browsing experience.
:- Increase mobile traffic
Half of the traffic on the websites come from the mobile devices in 2015. Therefore, it became necessarily important for the companies to have websites that are delivered properly on small screens so that customers don't experience a sub-optimal site.
:- Less maintenance needs
It is difficult to maintain a separate mobile site because it requires additional testing and support.
:- Rapid web pages
:- More conversion rates
:- Easy analytics report
:- Enhanced SEO