Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the three major PPC engines. We have a team of highly qualified experts of Google Ad words that start work with thoughtful baseline of your current online marketing status. While organic search engine optimization generates traffic, it is not instantaneous or immediate. Using search engine marketing methods or programs can deliver traffic online immediately; instead of over a period of months. The most common business model for search engine ads is pay per click (PPC).
Pay per click (PPC) refers to the online advertising payment representation in which payment is based exclusively on qualifying click-through. In other words, advertisers pay the search engine each time someone clicks on their ads.
PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP). These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions.
Benefits of Google Adwords Campaign