Blogging is a key component of any inpouring marketing strategy. It’s a driver of organic traffic, which leads to more conversion and new customers for your business. It’s seen B2B marketers that use blogs receive 70% more leads than those that do not.
BENEFITS OF BLOG WRITING:
1) It helps operate traffic to your website.
2) Blog helps convert the traffic into leads.
3) It helps establish authority.
4) It steers long term result.
5) It helps connecting people and sharing our opportunities.
IT HELPS OPERATE TRAFFIC TO YOUR WEBSITE
Every new blog post on your website is an opportunity for someone to find your site through search engines. Blogging gives your site the ability to regularly be adding new, relevant and helpful content. These activities tell Google that your website is active and Google should indexed it more frequently and Google shares your site with more searchers. When you write a blog, write it in a way that can answer the question of someone may type on Google. Uses the Google ad words keyword planner to see what inquires get the most traffic.
BLOG HELPS CONVERT THE TRAFFIC INTO LEADS
Now when traffic is coming to your website through blog writing, you have good opportunity to transform into leads. Blog post is another indexed page and each post is a new opportunity to generate new leads to make your traffic to turn into leads is to simply add a Lead-generating Call-to-action.
Call-to-action helps keeping visitors on your longer and encourages them to become leads. The CTAs are very easy to personalize; you don’t need to know any fancy design programs-just POWER POINT.
Simple ways how traffic-to-lead conversion works-
1) Visitors come to website.
3) CTA contains a form, submit and receive the free offer.
"This is how you turn that traffic coming to your blog into leads."
IT INAUGURATE AUTHORITIES
The best blog answers the common questions their leads and customers have. If you’re continually that type of content which is helpful for your customers it’ll help you establish as an authority in front of their eyes.
“Inaugurating authority” is a fleecy metric – Certainly not abstract but it’s pretty powerful stuff. At the end of the day your blog post is in the same way in which you measure sales enablement. So if you need to tie an impact of blogging start examining the same way you measure sale enablement.
IT STEERS LONG TERM RESULTS
Let’s say your written post gets you 100 views and 10 leads. You get another more people tomorrow as they find it on social media and some of them get on their e-mail and RSS (Rich site summary) but after some days, most of the fanfare from that post dies down and you’ve captured 150 views and 15 leads and it’s not over your blog is ranking in search engines. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.
Infect, most of the traffic which comes on your blog are from the blog post that were published in previous months. We call these types of blog posts “Compounding” posts. Only the most evergreen post lies in this category.
IT HELPS CONNECTING PEOPLE AND SHARING OUR OPPORTUNITIES
Blog post allows you to show a personal side of your business panorama and current customers won’t see through outbound marketing techniques. Outbound marketing is the traditional form of marketing where a company initiates the conversation and send its message out to an audience.
Every time we post blog, it gives opportunities to your audience to share it with others whether tweet it, or e-mail it to others.
we all know that we cannot increase our website traffic without marketing. The most important thing to increase the traffic on your site is choosing the right marketing strategy. After choosing the right strategy start creating resources, organizing social event. The possibilities are endless.
There are some steps to be remembered:-
1) Remember you need to start with the optimization of your website. You need to optimize it for mobile, browsers, systems and all sales processes. So, the visitor’s don’t get confused.
2) Another step is your creativity.
3) Last thing to remember is always stay active and have an eye on your competitors.
A blog is a simple, easy-to-use platform for connecting with people and sharing opportunities with the customer. It’s like a direct communication channel. Blog post gives your company a voice to share timely and relevant information with customers.