Before starting, let’s take a look at some of the facts- In 2016 India had around 460 million internet users which is around 34.8 % of the total population . Other than that India is the second largest online market, ranked only behind China. By 2021, there will be about 635.8 million internet users in India. Well that sounds quite encouraging!
Now let’s have a look at another aspect- Recent surveys shows that in India, more than 50% of small business especially in the production sector does not have any online presence and most of them have no intention of building one in near future. Now that is quite surprising, isn’t it? Even in this competitive era when clients prefers to search the company on Google, people are hesitating to build their online presence ignoring the fact that a great website design can add magic in their business and can help them in standing out as a brand.
Here are some of the most common excuses that business owners make when asked about a website.
1. I have a small business
Even in this case who would not like to grow his/her business and establish it as a brand? Looking at the number of internet users written above you can’t even imagine how many opportunities you have missed and your potential customer has found them elsewhere by not building your website. A good website design can engage more customers, which helps you in getting quality leads resulting in the overall growth of your business.
2. My industry doesn’t require online presence
That is even amazing! This clearly means less competition for you when you get online. Most of the searches made on the internet nowadays are about products or services. Imagine a scenario when someone searches for the particular service or product that you provide and you are the only one in the search result. Don’t you feel like a star!
3. I can’t afford it! Website design and development requires a lot of money
Come on! Website design and development nowadays is cheaper than ever. You can now get a static website for your business in less than 10K. In fact a lot of website builder tools are available over internet where you can work yourself and build a website according to your requirements after paying a nominal amount.
4. I have enough Customers
Well! That clearly means either you don’t want to grow as a businessman or you are retiring soon. An old say is “Believe it if I see it” but now a days it is “I will see it if I believe it” and nothing can work better than website when it comes to showcase your skills. Other than that you might have lots of customer today, but what if they find someone else more promising then you tomorrow. Customers keep on looking for better services, Imagine if one your client is searching for same service on the internet and finds your competitor more promising after checking the online portfolio. You are smart enough to figure out the rest.
5. Don’t have time for website maintenance
If you have time for WhatsApp conversations, reading newspapers, checking the emails then you can easily manage your website. Even you don’t have to touch it yourself, Most of the companies nowadays are offering free website maintenance services for full year along with website design and development and after a year you just have to pay a negligible amount in order to renew the maintenance plan.
So stop making excuses, your customers are looking for you. Contact us and get your website designed today.
BLOG BY – Abhishek Tyagi
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